
A podcast about the good, the bad and the ugly of launching and growing a business. Each week, Alex Gertsburg gets into it with CEOs and founders about the experiences that transformed them as leaders and the business “do-overs” they wish they could have and why. Listen and learn about the many issues unique to the CEO experience—all the disasters and the delights—from the founders who lived it. Alex Gertsburg is the co-managing partner of Gertsburg Licata, a Cleveland-based business law and strategic advisory firm.
Episodes

Thursday Sep 23, 2021
A Successful Family Business - Mark Schnieders - CEO Confidential - Episode #017
Thursday Sep 23, 2021
Thursday Sep 23, 2021
“One big family!” There are benefits to pulling from a pool of people you know when you’re first starting a new business venture. There’s also a lot of risks! What happens when you hire a sibling or a friend of a friend, and your expectations of their capabilities don’t line up? Mark Schneiders has accomplished the almost unimaginable - owning and managing a company where almost everyone is a first-degree connection or “once removed from the family”. Listen to this episode to hear his tips and tricks on this mastery!
Takeaways
- “There is an entrepreneurial paranoia, you’re often taking risks… and we find ourselves pushing forward, doing what you have to win, to overcome, to adapt.”
- As a business owner & leader, when you take ownership of problems and manage them the business takes off and breeds success.
- One of the best tools Mark employed is a culture Index. This helped him understand how his employees need to be motivated, led, talked to, and utilized.
- Not every employee will think like you or work like you, and that’s a good thing.
- Biggest challenges about recruiting and working with family members: especially early on it can feel like you never get a break - 24/7 spouse, kids, parents, siblings, house!
- Define your process and set your expectations. When you don't, chaos can creep in, and when your employees are your close friends and family, it can lead to friction.
- Mark’s advice: “Be honest... it’s more than okay to express yourself. It’s okay to say I don’t have the answer and I need your help.”
Links
- LinkedIn: https://www.linkedin.com/in/mark-schnieders-2739b2121/
- Website: https://www.stridemobility.net
Ways to Tune In:
- Amazon Music: https://music.amazon.com/podcasts/1fba44a7-752b-4ac0-a0a4-11ab25506ed5/ceo-confidential
- Apple Podcast - https://podcasts.apple.com/us/podcast/ceo-confidential/id1197044116
- Spotify - https://open.spotify.com/show/2v6qyhzcD7Mk2yqhyobnRy
- Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuY2VvY29uZmlkZW50aWFsLm5ldC9mZWVkLnhtbA
- Stitcher - https://www.stitcher.com/show/ceo-confidential
- YouTube - https://youtu.be/QUGbJg8ckCU
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