
A podcast about the good, the bad and the ugly of launching and growing a business. Each week, Alex Gertsburg gets into it with CEOs and founders about the experiences that transformed them as leaders and the business “do-overs” they wish they could have and why. Listen and learn about the many issues unique to the CEO experience—all the disasters and the delights—from the founders who lived it. Alex Gertsburg is the co-managing partner of Gertsburg Licata, a Cleveland-based business law and strategic advisory firm.
Episodes

Thursday Jul 15, 2021
Alignment In Partnership - Louis Licata - Episode # 007
Thursday Jul 15, 2021
Thursday Jul 15, 2021
Learning how to become aligned within a partnership is difficult. Louis Licata, Co-Manager of Gertsberg Licata, discusses how he developed as a partner and an individual after being betrayed by his co-founders in their start-up law firm. Louis reminds us that when working with other partners, make sure you share the same core business values, and keep your ego in check.
Takeaways:
- Treat your business partners like partners; respect them as equals.
- Have similar core business values and long-term visions as your business partners in order to have alignment. Without alignment between partners, behavior is misread and trust issues are formed.
- You may have many skills, but you may not be utilizing them properly in your business. Once you become aware of these skills, you can work on developing as a business person.
- Look at yourself and your failures as a partner in order to grow; keep your ego in check, and admit when you’re wrong.
- Confirmation bias can work against you, and can block you from big opportunities.
- You do not need partners; you are capable of starting a business as a sole proprietor.
- Betrayal in a career is not always personal, it’s just business.
Links:
- Gertsburg Licata Website: https://www.gertsburglicata.com/
- LinkedIn: https://www.linkedin.com/in/louislicata/
Ways to Tune In:
- Amazon Music - https://music.amazon.com/podcasts/1fba44a7-752b-4ac0-a0a4-11ab25506ed5
- Apple Podcast - https://podcasts.apple.com/us/podcast/ceo-confidential/id1197044116
- Spotify - https://open.spotify.com/show/5an441bbjLNCYKKcC5d0fl
- Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuY2VvY29uZmlkZW50aWFsLm5ldC9mZWVkLnhtbA
- Stitcher - https://www.stitcher.com/podcast/agencies-that-build/ceo-confidential
- YouTube - Full video - https://youtu.be/JMf3ftGR0dY
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