
A podcast about the good, the bad and the ugly of launching and growing a business. Each week, Alex Gertsburg gets into it with CEOs and founders about the experiences that transformed them as leaders and the business “do-overs” they wish they could have and why. Listen and learn about the many issues unique to the CEO experience—all the disasters and the delights—from the founders who lived it. Alex Gertsburg is the co-managing partner of Gertsburg Licata, a Cleveland-based business law and strategic advisory firm.
Episodes

Thursday Sep 09, 2021
Baking the Business - Bridget Thibeault - CEO Confidential - Episode #015
Thursday Sep 09, 2021
Thursday Sep 09, 2021
Bridget Thibeault went from working for an ad agency to going to culinary school full-time; baking and selling goods out of her small kitchen to opening Luna Bakery and Cafe in Cleveland Heights. With her marketing background and passion for baking, there were lines out the doors--but she wanted to become a better leader and create a company that was not only sustainable but could grow. With 10 years of hard work behind her and many lessons learned, Bridget shares how a shift in mindset helped her become profitable and create a company culture that draws and maintains the best employees.
Takeaways:
- Shift your mindset: Stop working IN your business and start working ON your business
- Increase your knowledge about running a business by taking advantage of opportunities like Goldman Sachs 10,000 Small Businesses program
- Become a better leader: take a step back and think about what’s the right way to grow
- Learn how to stay positive through the ups and downs as a business owner
- How to “mind the gap” between where you are now and your ideal self
- “I wouldn’t say my story has an ending because it’s an evolving process. I’m always going to be working on being a better leader and finding a better process.”
Shoutouts:
- Goldman Sachs 10,000 Small Businesses Program https://www.goldmansachs.com/citizenship/10000-small-businesses/US/about-the-program/
- Entrepreneurs’ Organization https://hub.eonetwork.org
Links:
- Twitter: https://twitter.com/LunaBakeryCafe
- LinkedIn: https://www.linkedin.com/in/bridget-cavanaugh-thibeault-7870b46/
- Website: http://www.lunabakerycafe.com/
Ways to Tune In:
- Amazon Music: https://music.amazon.com/podcasts/1fba44a7-752b-4ac0-a0a4-11ab25506ed5/ceo-confidential
- Apple Podcast - https://podcasts.apple.com/us/podcast/ceo-confidential/id1197044116
- Spotify - https://open.spotify.com/show/2v6qyhzcD7Mk2yqhyobnRy
- Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuY2VvY29uZmlkZW50aWFsLm5ldC9mZWVkLnhtbA
- Stitcher - https://www.stitcher.com/show/ceo-confidential
- YouTube - https://www.youtube.com/watch?v=l1-w7Xuv9vo
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