
A podcast about the good, the bad and the ugly of launching and growing a business. Each week, Alex Gertsburg gets into it with CEOs and founders about the experiences that transformed them as leaders and the business “do-overs” they wish they could have and why. Listen and learn about the many issues unique to the CEO experience—all the disasters and the delights—from the founders who lived it. Alex Gertsburg is the co-managing partner of Gertsburg Licata, a Cleveland-based business law and strategic advisory firm.
Episodes

Friday Jan 08, 2021
Ep 137 - Who You Know & Who Knows You - Meet Daniel Moneypenny
Friday Jan 08, 2021
Friday Jan 08, 2021
Alex has a chat with CEO of emaginit Daniel Moneypenny, aka the guy who knows a guy, about branding, marketing, networking, and business development. Daniel also shares a bit of his journey which includes serving in the Army, becoming a male model, attempting to steal something from Phil Knight, and more. As Alex says, “to know Danny is to be in awe of him.” We think you’ll agree.
Notes
- How Alex and Daniel met
- The secret to Daniel’s energy
- Daniel describes his childhood
- Moving to California and becoming a Forest Fighter
- Enlisting in the Army and joining the US Prix Leclerc Team
- Having a ton of interesting jobs including becoming a make model, running antique shops, and starting a fitness shoe store
- College and starting emaginit
- Naming, branding, and building his reputation
- Shifting from branding to networking and business development
- Big failures and big rebounds
- Creating the correct work environment
- Lightning Round
Links
Emaginit“The Laws of Nature” by Robert Greene “Shoe Dog: A Memoir by the Creator of Nike” by Phil Knight “Make Your Bed: Little Things That Can Change Your Life...And Maybe the World” by Admiral William H. McRaven "Sea Stories: My Life in Special Operations" by Admiral William H. McRaven “A Distant Mirror: The Calamitous 14th Century” by Barbara W. Tuchman
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